Duration: 3 Months / Type : Certificate
Objective:
The objective of the course is to enable a student to acquire the knowledge pertaining to Digital Marketing and Web Promotion. Digital Marketing is the promotion of the products and services on the internet using the digital technologies through mobile apps , social media platforms , or any other digital medium.
Course Module:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)- On Page/Off Page
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)/ Social Media Marketing
- Email Marketing
- Inbound Marketing & Lead Generation
- Mobile, Web and SMS Marketing
- PPC-Google Ads-Yahoo-Bing
- Google Analytics- Performance Measurement & Reporting
- Google Tag Manager Workshop
- E-Commerce & DOT COM Marketing
- Amazon seller center optimization
- Content Marketing
- Online Reputation Management
- Google Adsense (Blogging)
- Affiliate Marketing
- Programmatic Ad
- Online Display Advertising & Platform
- Landing page creation & Optimization
- Conversion Rate Optimization (CRO)
- Digital Marketing Strategies
